St. Martha parish were looking to revitalize their brand and take better charge of how they were presenting themselves to parishioners and the local area. We worked with them to develop a fresh, vibrant brand that captures the direction of the parish, and then built them a new website to allow them to communicate that story.
We explored various directions with the team at St. Martha, and it became apparent that a simple, modern, transparent brand – steady but with a hint of excitement – was the right direction. A range of different assets and clear brand guidelines will allow them to build on this brand in their future communications initiatives.
Parishes usually have a similar set of challenges to solve with their sites – the must-haves like mass times, bulletins, etc. But beyond that, each parish also has its own unique needs and identity. We built them a site that was completely catered to their needs and structured to make perfect sense with their overall strategy. The catered Craft CMS back-end means that the site is easy for them to keep up-to-date: the number one most important problem to solve on a parish site. Our philosophy is that you shouldn't need an expert to be able to update your own site.
Jackie Rosalez, Director of Faith Formation, St. Martha Parish